OpenGlobal.CN GDPR Compliance and Data Protection Commitment

As a leader in B2B lead generation and performance marketing, OpenGlobal.CN is committed to maintaining high standards of data privacy and protection. While our primary operations focus on North America, Asia-Pacific, and EMEA regions, we adhere to global data protection principles, including compliance with the European Union’s General Data Protection Regulation (GDPR) where applicable.

Our Approach to GDPR in B2B Marketing

Minimal and Purpose-Driven Data Handling

We follow a GDPR-aligned approach ensuring that business data is collected and processed only as necessary for its intended purpose—B2B lead generation and marketing. This aligns with the GDPR principle of data minimization, avoiding unnecessary or excessive data collection.

Exclusive Focus on Business Communications

Our operations are strictly focused on B2B interactions. We process business-related data for professional communication purposes, targeting companies rather than individuals, and maintaining a clear distinction from consumer marketing.

Legitimate Interest Under GDPR

Our B2B marketing activities rely on the “Legitimate Interest” basis (Article 6.1(f)) of GDPR, which allows data processing for valid business purposes. This applies because:

  • We process only business-related data (e.g. corporate emails, job titles)
  • Our activities support legitimate commercial objectives
  • Recipients reasonably expect business communications
  • We maintain a strict B2B focus and avoid consumer targeting

Our GDPR Compliance Measures

Data Protection Infrastructure

  • Dedicated data protection responsibility within the organization
  • Implementation of technical and organizational security measures
  • Regular review and updates of data protection practices

Database Management

  • Maintained databases focused on target markets
  • Data filtering and validation processes
  • Strict handling of client-provided data

Client Data Handling

  • Client data used only for specific campaigns
  • Removal or anonymization after campaign completion where applicable
  • Encouragement of GDPR-compliant data sourcing by clients

Ongoing Commitment

OpenGlobal.CN continuously monitors and adapts to evolving data protection requirements. Our platform and services are designed to support compliant B2B marketing operations while maintaining high standards of data security and integrity across all markets.